Content & AI SEO

Content that earns attention and turns it into pipeline.

Done-for-you LinkedIn thought leadership and AI-SEO optimized blogs to boost your organic traffic.

Trusted by 40+ B2B SaaS & services teams
engineered.
How it works

We build out your
content calendar for you.

A planned, ICP-mapped cadence — LinkedIn, blogs, newsletters — approved by you,
shipped by us. Switch the view to see the rollout week by week.

Creator partnerships

Official creators of leading AI GTM tools

Paid partnerships with the leading GTM tools of the world. We write about the tools building modern go-to-market — for the operators and buyers who actually make the call.

Onboard us as your creator
Why it works

Plays that warm your pipeline
before sales shows up.

Content isn't a vanity channel — it's the warm-up. Each play compounds on the last, so
buyers arrive already convinced and your reps stop starting from zero.

01

Your buyers see you before your reps do.

Every post lands in front of the exact decision-makers your team is trying to reach — so the first touch isn't cold, it's familiar.

02

Outbound that doesn't start from zero.

Two weeks of content exposure turns cold outreach into warm replies. The buyers who've seen you three times answer — everyone else ignores it.

03

We catch the signal the moment it fires.

Engagement is a buying signal. When an ICP contact interacts with your content, we surface them and route the warm lead straight into your CRM.

04

Content compounds — ads stop the day you stop paying.

One quarter of consistent publishing keeps generating pipeline long after it ships. You build an owned audience instead of renting attention.

AI SEO · AEO

Be the answer AI cites.

Your buyers now ask ChatGPT, Perplexity and Google's AI before they ask a salesperson. We engineer your content to be the source those models pull from — not just a blue link they skip.

01

Answer Engine Optimisation

Content structured for extraction — clear claims, definitions and data that LLMs can quote and attribute back to you.

02

Topical authority via blogs

ICP-mapped clusters that make you the most-referenced voice on the topics your category is searching.

03

Technical SEO foundation

Crawlability, schema, internal linking and Core Web Vitals — the plumbing both Google and AI crawlers need.

04

Citation & share-of-voice tracking

Content structured for extraction — clearWe monitor where you show up across AI answers and search, and keep optimising for the prompts that matter.claims, definitions and data that LLMs can quote and attribute back to you.

Content → pipeline

Where most agencies
stop, we keep going.

Engagement isn't the finish line — it's a buying signal. We wire your content directly
into the same GTM engine that runs your outbound.

FREQUENTLY ASKED

What questions do we hear
about Content & AI SEO often?

Done-for-you content that generates demand:

  • 2–3 weekly LinkedIn posts per profile
  • Done-for-you graphic design
  • SEO + AI-search-optimised blogs
  • LinkedIn distribution and bi-weekly interviews
  • Engaged leads routed to Slack and tied back to pipeline

Traditional SEO gets you ranking in Google's blue links. AEO - Answer Engine Optimisation - gets your content quoted and attributed inside AI answers from ChatGPT, Perplexity and Google's AI Overviews. We build for both, because that's where your buyers now start their research.

Our LinkedIn content services are built for B2B founders and teams whose Ideal Customer Profile (ICP) actively hangs out on the platform.

For our AI SEO services, we partner with two distinct types of B2B companies:

  • The Ground-Zero Starters: Early-stage B2B companies launching their content engine from scratch, typically with zero organic traffic or a Domain Authority (DA) under 10.
  • The Stalled Scalers: B2B firms that have consistently invested in SEO and content for over a year, but hit a wall. They aren't seeing a meaningful lift in qualified organic traffic or website sign-ups and don't know how to scale.

Great content needs the right inputs. We handle consistency, design, narrative and distribution. From you we need your POV on interview calls, a couple of touchpoints a month for approvals, and a long-term mindset. Content compounds over months, not weeks.

Every meaningful interaction like a like, a comment, a deep read from relevant ICPs is treated as a buying signal. We capture it, enrich the contact, score it against your ICP, and route warm prospects into outbound and to your team in Slack. Content stops being a cost centre and becomes a demand channel.

Yes, the strategy just shifts. With zero brand recognition, pure volume cold email underperforms because recipients have no context for who you are. We compensate with tighter ICP targeting using intent signals, heavy personalization at the opener using public signals (funding, lease, hiring, leadership change), and multi-channel sequencing so the LinkedIn warm touch lands before the email. We run this playbook regularly for India-to-US and India-to-UK expansion programs.

Two weeks from contract to first send. Week 1 covers ICP alignment, account mapping, messaging, tool setup, and infrastructure provisioning. Week 2 is domain warmup, sequence build, list load, and first send.

End of month 2 is when reply rates and meetings find their rhythm. Month 3 is when we know what's working, kill what isn't, and double down.

Fixed monthly retainer, starting at $2,500/month and scaling with scope. Most engagements land between $2,500 and $6,000/month depending on email volume, channel mix, geos, and whether CRM/RevOps work is included.

We don't do pure outcome-based pricing because infrastructure, list building, and messaging cost the same regardless of meetings booked, and outcome-only models tend to push agencies toward shortcuts that wreck your domain. We do stand behind the outcomes we forecast in the proposal; it's just not the billing mechanism.

Let's turn your content into a pipeline channel.

Book a strategy call and we'll map your content pillars, your AI-search opportunity, and the cadence that keeps buyers warm before sales ever shows up.

Speak with Founders
GTM Walnut